Privacy Policy

For the purpose of applicable data protection laws, we are the sole data controller of your personal information. If you have any questions about our privacy practices, wish to exercise your legal rights, or have inquiries regarding our data handling, please contact us directly:

• Company Name: Smart Beverages AG
• Address: Spitalgasse 28, 3011 Bern, Switzerland
• Email: hello@drinkguut.com

When we use the term "personal information," we refer to information that identifies or can reasonably be linked to you. We may collect or process the following categories of personal information depending on how you interact with our website:

• Contact Details: First name, last name, billing address, shipping address, email address, and phone number.
• Financial Information: Payment method details, card processing confirmations, and billing transaction details. (Please note that all payment numbers are handled directly through encrypted third-party processors; we do not store raw credit card numbers on our servers).
• Account Information: Customer username, password credentials, saved preferences, settings, and billing logs tied to your account.
• Transaction Information: Items viewed, items placed in your shopping cart, items added to wishlists, purchases, past transactions, adjustments, and order records tied to our monthly subscription service.
• Communications Data: Any data you share within communications when sending an inquiry or interacting with customer support.
• Device & Usage Information: Data automatically collected from your device when you visit our website, including your IP address, browser type, operating system, network connection properties, unique device identifiers, time zone, access status (HTTP status), and navigation behavior within the shop.

We gather your information via the following primary methods:

• Directly From You: When you register an account, purchase products, join our monthly subscription model, sign up for marketing updates, or contact customer support.
• Automatically via Tracking Technologies: When you interact with our web assets, we automatically record usage and device data through cookies, server log files, web beacons, and similar digital technologies.
• From Third-Party Service Providers & Partners: Data forwarded by technical platforms embedded into our store to fulfill order requests, clear transactions, or optimize digital advertising.

We utilize the collected personal data for specific, lawful purposes aligned with our business operations:

• Provide, Tailor, and Improve Services: To perform our contractual obligations, fulfill product orders, handle deliveries, process recurring orders for our monthly subscription service, remember user preferences, manage accounts, and enhance the digital interface.
• Marketing and Advertising: To share brand announcements, promotional activities, and newsletters via email, and to serve targeted web advertisements across online platforms based on your browsing activity or past interactions on drinkguut.com.
• Security and Fraud Prevention: To verify user identities, validate logins, secure checking gateways, detect malicious or fraudulent transactions, investigate illegal behaviors, and protect our services and users.
• Direct Communication: To handle service requests, respond to questions, provide administrative status alerts, and maintain relationship workflows.
• Legal Compliance: To comply with domestic and international statutory laws, address governmental and law enforcement orders, or defend our corporate rights in adversarial legal disputes.

Our website and web store are securely hosted on infrastructure provided by Shopify (Shopify International Limited, Ireland / Shopify Inc., Canada). Shopify enables the digital infrastructure that lets us accept your orders and fulfill subscriptions.

Information you submit to drinkguut.com will be transmitted to, stored, and processed on Shopify's secure data clusters (which may be located globally, including in Canada and the United States). Shopify handles this data as our data processor according to strict instructions, utilizing approved security standards.

We also utilize certain enhanced Shopify features that compile aggregate metrics to optimize store configurations and protect our operational environment. To review further parameters on how Shopify manages digital customer information, please consult the Shopify Consumer Privacy Policy.

We strictly limit the distribution of your personal data to verified third parties who execute operations on our behalf:

• Logistics and Delivery Partners: We transfer necessary logistics details (name, shipping destination address, and phone number) to our designated shipping fulfillment partners (such as the Swiss Post or specialized fulfillment operators) to execute product distribution across Switzerland.
• Payment Processing Providers: Financial clearings are processed through industry-leading payment infrastructures. Depending on your choice at checkout, your transaction profile goes directly to services including Apple Pay, PayPal, or Stripe over secure, encrypted SSL channels. We do not have visibility into your raw financial credentials.
• Web Analytics and Digital Advertising Platforms:
○ Google Analytics & Google Ads: We use these tools to monitor traffic density and ad campaign behaviors. Data is collected via cookies; however, IP masking protocols are actively utilized to shorten IP addresses and isolate them from personal records. You can block Google collection parameters globally by downloading the Google Analytics Opt-out Browser Add-on.
○ Facebook Pixel / Meta Tracking: Embedded pixels monitor consumer response trends to enhance targeted ad relevancy on external social networks. You can configure your data choices via your private Facebook profile ad preferences.

Our website deploys session cookies (which expire immediately when you close your browser) and persistent cookies (which remain on your device until deleted manually) to maintain core functions.

• Necessary Cookies: Mandatory elements that keep the shop live, remember active items in your shopping cart during checkout, and maintain account login states.
• Marketing & Personalization Cookies: Used to assess traffic origins, page stay durations, or search terms to refine storefront ergonomics.

You can govern your active cookie policies or reject non-essential parameters directly through your specific browser software configuration controls. If cookies are disabled, minor structural components of drinkguut.com may cease to function correctly.

Protecting children on the internet is a fundamental commitment for us. We strongly encourage parents and guardians to participate in and actively supervise their children's digital interactions.

drinkguut.com is not configured for users under the age of 18, and Smart Beverages AG does not knowingly accumulate or store personally identifiable files from minors under the age of 16. If you have cause to believe that a minor has submitted personal files to our store database, please alert us immediately at hello@drinkguut.com. We will apply our best corporate efforts to promptly delete such information from our records.

The duration for which we preserve collected files depends on operational variables. We store records for the timeframe required to handle your ongoing customer files, deliver continuous monthly subscription services, resolve logistical challenges, and satisfy legal obligations.

Please note that under the Swiss Code of Obligations (OR), commercial entities are legally required to maintain formal accounting logs, invoice details, and business correspondence files for a minimum period of 10 years.

Depending on your residency jurisdiction, the Swiss Federal Act on Data Protection (FADP) or relevant regional regulations grant you specific entitlements over your stored profile:

• Right to Access / Know: You can demand a digital report detailing what personal records we retain concerning your identity.
• Right to Delete / Erase: You can request that we wipe your personal information from our database files (provided this does not conflict with statutory financial record retention regulations).
• Right to Correct / Rectify: You can compel us to adjust inaccurate or incomplete personal records.
• Right to Withdraw Consent: You can cancel or revoke data processing permissions (such as opt-out requests for our email newsletters) instantly via the unsubscribe link embedded within our emails.

To exercise any of these privacy privileges or if you need to submit a formal data request, please reach out to us at hello@drinkguut.com. We will process and respond to your inquiry within the timeline parameters required by law.

We use appropriate technical and organizational frameworks to ensure the safety of your information. All transactions on drinkguut.com are safeguarded via comprehensive domain-wide Secure Sockets Layer (SSL) protection. However, since no system can guarantee absolute security, we advise against transmitting sensitive credentials via unencrypted consumer networks.

We may revise this policy periodically to reflect changes in regulatory standards or operational parameters. Amendments will be posted here with an updated "Last Updated" date notification.